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The Future is online
Over the last five years there has been a quiet revolution in the world of incentive
and motivation programmes for sales and dealer staff as many programmes have moved to
online platforms.
Saijal Naidoo, Incentive and Client Services Manager sums up the change: "When we
introduced our first web-based service, very few clients called for online solutions
and everyone wanted a completely manual programme. Now a vast majority of the briefs
we receive specify web-based solutions. It has been a gradual but complete change."
The benefits of online incentive programmes are:
Easier to manage communication across multiple locations and teams.
Streamlines the administration and management of incentive programmes and the allocation of rewards.
Provides an unrivalled range and availability of rewards.
enerates stronger levels of engagement and buy-in from participants due to the interactivity of online communications.
Web-based programmes such as Accor Services web-centive are extensively used by a large number of
blue-chip organisations from a broad cross-section of industries including utilities, IT, motor,
retail, finance and business services.
The secret of web-centive’s success has been its strengths. Saijal Naidoo says: "It’s the simplicity
of use, the efficiency of the processing and its flexibility. Web-centive can be readily integrated
into customer systems and, replicating the target audience hierarchy, helps to focus on groups,
especially for tactical campaigns. It can help to motivate new starters and inconsistent performers.
Recipients love the enormous choice of rewards and it only lets them choose what is in stock. Delivery
is very efficient."
A good example of a company using online incentives to incentivise staff is Engen, using web-centive
to reward Petrol Station dealers and petrol attendants for outstanding service in their in-house incentive
programme, 'Dynamic Service'.
All aspects of the reward programme from programme rules to latest scores, user profiles and gifting
options are managed through the online platform. Participants each have a personal user name and password
to view their status and redeem their rewards.
Saijal Naidoo says: "The phenomenal success of web-centive epitomises the growing demand for online
programmes and this Engen Dynamic Service scheme is typical of them. With additional new features on
the way, online platforms – and web-centive – will go from strength to strength."
Elements to consider carefully when planning an online incentive programme are:
The target audience – what performance improvements are targeted?
How is the best way to target them?
The availability of internet access to target audience?
What offers would have most appeal?
Request information on the Christmas awards available from Accor Services
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