Issue: 2
Date: 27 November 2008
Contact us: newsletterza@accor.com
Intelligent Incentive

Provide your employees and customers with the incentives and gifts that will give you the leading edge. Learn from the leading issuer of prepaid services worldwide, Accor Services, and see how companies leading their industry have made use of intelligent incentive solutions.

Although still a young concept in South Africa, Accor Services have been providing businesses and employees with gift solutions for over 40 years. And in this business, experience means greater customer satisfaction.

The prepaid gift solution from Accor Services was initiated in 1967 by Accor Services France, when a French Law was passed that exempted the prepaid ‘Ticket Restaurant’ – a meal voucher – from payroll and other taxes, and in doing so, brought benefit to businesses as well as employees.

From its humble beginnings, Accor Services has grown to become the leading issuer of prepaid services in over 40 countries worldwide and continues to surpass expectations by customising its services to the needs of the client. By far the most successful product in South Africa, due to its flexibility, is the Compliments Card – the ultimate gifting solution for loyalty programmes and incentives, year-end rewards and product promotion.

Below are some examples of how well-renowned companies have entrusted Accor Services to ensure employee and customer satisfaction with the Compliments Card:

Accor Services has just launched the revamped Dynamic Services Programme for Engen across South Africa. The Dynamic Service Programme is aimed at incentivising exceptional customer service among Engen staff – from the petrol attendants and shop assistants, right through to the dealers. The assessment of performance takes place through a Mystery Customer questionnaire that is completed during surprise, anonymous visits to dealerships countrywide. Judged on both an individual level (by assessing the unsuspecting petrol attendant), as well as the dealership as a whole, Engen employees and dealerships stand the chance to be rewarded with co-branded Engen Compliments Cards when achieving 90% or more. The Compliments Card can be used at any MasterCard outlet countrywide.

With the South African cellphone market saturated – the number of SIM cards in circulation being roughly equal to the population – telecoms providers will have to start looking to new avenues to win over clientele from competitors. MTN has been the first to take a step into the unrivaled world of loyalty and gifting solutions that Accor Services provides. The closed-loop Compliments Card is offered as a complimentary gift with certain packages in MTN’s new Anytime Campaign. MTN subscribers can use their Compliments Card in a network of over 3000 merchants countrywide.

Internet connectivity is an equally competitive market, and add-ons to products are increasingly influencing consumer choices. However, once the latest game console on the market is in the lounge, the incentive falls flat as desire is lacking. The Compliments Card, on the other hand, offers limitless choice across any retail outlet that accepts MasterCard countrywide – and in so doing, provides a dynamic incentive product. Compliments Cards are now available when purchasing a modem from iBurst.

Click here more information on the Compliments Card and the different incentive programmes available.

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Registered office: Accor Card and Voucher Services Pty Ltd, Atholl Sqaure, Sandton. Accor Card and Voucher Services Pty Ltd is registered in South Africa: 2005/010672/07 VAT number: 4100224478 ©2008 Accor Card and Voucher Services Pty Ltd. The entire content of this newsletter publication is protected by copyright. Full details are available from Accor Services. All rights reserved. No part of this newsletter publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means – electronic, mechanical, photocopying, recording or otherwise – without the prior permission, in writing, of the copyright owner. Although every effort has been made to ensure the accuracy of the information contained in this publication, the publisher cannot accept any liability for inaccuracies.